“Three out of four of the cable and broadband customers who called to cancel end up retaining some or all service after speaking with an agent.”
Because threatening to leave is the only way to get a half-decent price?
Hanging up in frustration and anguish counts as “retaining service”.
The one thing where I agree with cable companies about is the risk to consumers accidentally canceling all or multiple services when they intend to just cancel one. It will be hard to explain that a package price will no longer apply if one part of the package is canceled.
However- it can be addressed with a well-designed cancelation instruction screen. This is a constraint to the communication and process design; it is not an insurmountable barrier like the cable companies are suggesting.
As a software developer who only has business customers, let me tell you the following:
No matter how foolproof your system might seem. It never truly is. There is always some idiot (sometimes with a degree) who just can’t understand/use it.But they could still try and mostly succeed. They just don’t want to.
The system doesn’t have to be perfect, just good enough to prevent most customers from accidentally cancelling more than they mean to. Anyone who fucks up can be handled by the customer service department.
“When you make something idiot proof, the world builds a better idiot.” Lol
You can’t make a perfect UI, because people think differently. What is obvious and logical to one person, is obscure and nonsensical to another. It is impossible to make a one-size-fits-all interface to anything, not just software.
You could make a big, red, flashing button that says “pressing this button will cancel all your channels, are you sure you want to do that?”, and you would still get an significant amount of users complaining that pressing the button did exactly what it said it would because users don’t read.
And there are plenty of ways to mitigate that such as having a window in which cancelled subscriptions can be reinstated.
Making software and services awful because theoretically a bad user is going to misuse it is dumb, it’s the very core of enshittification.
That’s just the cost of doing business.
The system now is that you have to call them, get bombarded with ads and berated by their customer service for an hour, then maybe they’ll think about cancelling you. And gyms are even worse.
Oh hey look at the rich bastards whine about having to not be jerks about one single thing.
We Shouldn’t Have to Let Users enroll Service With a Click. Customers may “misunderstand the consequences of enrolling,”
Sounds ridiculous? Because it is. Clicking the cancel or enroll button is pretty much what you expect… This is utter nonsense, obviously.
Fuck them. Next force gyms and newspapers to allow you to cancel with one click.
Or just force all subscriptions to allow you to cancel with one click
Subscriptions with a dead man’s switch. If you don’t signal you want to keep the subscription after a few years, it’s automatically cancelled. You can sign up at the same price you left with if it cancels automatically.
Subscription-based services already change the agreement of a transaction too much in favor of the provider, because it goes from “convince me that your product is good enough to go through the hassle of obtaining it” to “convince me that your product is bad enough to go through the hassle of cancelling it”. It is only fair to try to tilt it in favor of the consumer as much as possible.
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