Why have the opt-in loophole? Stop letting companies sell identifiable information.

How long before they weight routes based on the billboard ads you’ll see along the way.

They’d rather you be forced to have it on your screen, like old school tv ads.

No kidding. Forcing us to watch commercials is unbearable.

Because they sell that privilege to Pitney Bowes and the like. Wouldn’t want to disrupt their cash cow.