It was a term coined to describe the step-by-step process modern tech platforms go through:
be good, get customers, grow
get large enough to corner market, concentrate on profits
get large enough to move to politicise their approach, drive out competition through aggressive tactics, and lock in consumers
drive more profit through dark patterns and ensure nobody wins but the stakeholders
It’s specifically that, and there wasn’t a word that described that process previously, as it’s only something that’s possible in a modern, “web scale” worldwide platform.
It was a term coined to describe the step-by-step process modern tech platforms go through:
It’s specifically that, and there wasn’t a word that described that process previously, as it’s only something that’s possible in a modern, “web scale” worldwide platform.