Yes it was always performative but it was systemically targeted and dismantled by Robbie Starbuck (and his ilk) using boycotts (edit: and harassment) campaigns.

https://en.wikipedia.org/wiki/Robby_Starbuck

I’ve been ramping up my de-googling for this exact reason, I wish I had done it years ago but complacency is a bitch

The right killed dei solely using boycotts

We can only control what we can control